Measurabl Brand Refresh

Role: Sr Product Designer & Brand Ambassador
Skills: Brand Positioning, Market Research, Visual Design, Stakeholder Engagement, Presenting
Team: Myself
Company: Measurabl

Refresh a brand that has been ahead in the market for 10 years with significant brand recognition in the sustainability space.

Challenge

This brand refresh needed to modernize and energize the look and feel while maintaining enough familiarity so customers still recognize the brand. Some of the challenges of this brand refresh:

  • Stakeholder Alignment

  • Adapting to Existing Brand Perception

  • Consistency Across Multiple Channels

  • Consistency Across Legacy/New Products

  • Budget & Time Constraints

  • Managing Internal Resistance

Quickly refresh the brand visuals to reach a broader audience.

Goals

Measurabl expanded its product offering to include more than real estate. We aimed to attract other markets, such as banking and insurance firms. The brand needed to play well in these long and heavily regulated markets while continuing to showcase innovation.